BRANDING

BRANDING

Commemorative Stamp – 90 Years of Herbert de Souza, Betinho
The commemorative stamp marking the 90th anniversary of Herbert de Souza, known as Betinho, celebrates his life’s work and unwavering commitment to social justice. The artwork represents his role at iBase, where he employed social and economic analysis as a foundation to combat poverty and inequality, always guided by solidarity and a desire for social transformation.
In the composition, Betinho is shown ascending a graph — a symbol of his dedication to knowledge and the structural transformation of society. From his hands, a hummingbird takes flight — the character from a fable he often told, representing solidarity, hope, and altruism.
The image seeks to unite his technical knowledge as a sociologist with his tireless engagement in building a more democratic, just, and sustainable society.
2025
PRÓSPERA COMMUNICATION AND CULTURE
Próspera is a communications agency focused on institutions, individuals, and services that promote the common good.
The logo was developed using two elements: a pinwheel and an asterisk. The pinwheel conveys movement, lightness, and playfulness, evoking joy and freedom. The asterisk, a typographic symbol, represents communication and content—bringing an additional layer of meaning.
The combination of the pinwheel’s geometric symmetry with the asterisk’s expressive, hand-drawn form symbolizes the integration of technology and structure with a human and welcoming touch—core values of Próspera.
2025
Rio de Janeiro State Public Defender’s Office
The goal of this redesign project for the logo of the Rio de Janeiro State Public Defender’s Office was to modernize the visual identity while preserving its key elements.
The revised version simplifies the original by removing unnecessary shapes and details to make the logo lighter, more readable, and adaptable across different media formats.
2015

In 2024, the Rio de Janeiro State Public Defender’s Office celebrated its 70th anniversary. To mark the occasion, several projects were developed, including the themed 2024 agenda, artwork for a commemorative stamp and postmark by the Brazilian Postal Service, as well as the visual identity for the anniversary event.
Visual identity systems created for various programs and initiatives of the Public Defender’s Office​​​​​​​.
RAAVE
RAAVE is a network made up of collectives of mothers of victims of violence, united in grief and in the fight for justice and reparation. The design concept seeks to represent the group's organic nature, reflecting diversity, solidarity, alliance, and movement.​​​​​​​
2024
iBase Fund for Favelas and Peripheries
The concept aims to represent the integration and overlapping of spaces within favelas and peripheries. The lines that outline the houses end in dots, symbolizing continuity — the constant change and growth within these communities, as well as the projects to be developed by the Fund.​​​​​​​
2024
DOGGY
Doggy is a pet product delivery company. The logo features animals in front of a door, symbolizing their role as family members and “owners of the house.” The letter “O” in the word Doggy includes a subtle visual play: the central dot not only adds character to the logotype, but also represents a stylized doorbell — a nod to the arrival of the delivery.
2021
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